Monday, June 27, 2011

the dyson air multiplier


I was on the fence about this product ... at first.

Sure, it looks like a background item from "Logan's Run". Optically-symmetrical, minimalist, 'plastic-ee' and (like most dyson products) highly-engineered, I still found it desirable in a 'fuckin'-expensive-new-gadget' sorta way. But none of that really sold me.

Then I was exposed to the television advertisement. Considering the likely media-buy from dyson (imagine lots of these:$), it was wholly unavoidable... even by Hoboes. Informative, minimalist and well-engineered (like most dyson advertisements) I was immediately affected by the little kid sticking his hand through the device (with overt references to an unguarded meat-slicer).

That 'No Blades, No Chopped-up Arm' scene was easily the best selling-point of the product. Not the aerodynamics, or the Bernoulli Principle or the blah blah blah and of course the blah.

I was sold on preventing the possibility my 5 year old son would loosen 8 frame screws, pop three alignment clips, remove the protective cover of my conventional running fan; standing at least 3.5 feet off the ground and oscillating, then... stick his hand into it. Likely causing some minor bruising.

But like I said" I was sold...".

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